Abstract:
Different ways of social media getting involved in our daily lives has caused transformations on many fields. Radio-television broadcasting, cinema, publishing industries of traditional media converged with social media; creating new work models and allowing development of new work strategies. Increasing band-width and third generation mobile devices becoming more available put the standardized viewer-listener-reader traditional media subject to creator chair with social media. Users whom are active on social networks can give feedback on any content and they are also able to interact with individual/corporate users. Those abilities of users brought up another aspect to television broadcasting. Social media is also taken into account when a new show is being produced and broadcasting strategies are decided. Thus, it can be stated that applications that are called second screen gained importance. Measurement is used as a decree support system and it goes parallel with social media content management. On this paper, rating measurement on social media based on second screen theory with the initial point of convergence of traditional media and social media is discussed. Furthermore, "Muhteşem Yüzyıl Kösem” television series is explicated with sample event method. Research is based on data gathered from Twitter, Instagram and Youtube, and synchronous/asynchronous second screen method model is formed based on these data; related diagnosis are discussed.

Keywords: Convergence, Second Screen Theory, Rating Measurement on Social Media.

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