Abstract:
The years that we are in point out an era that communication and technology terms interwine and change our daily life practices. Accourdingly, having Facebook more than 2 billion users alone shows the great potential of social networks. Nowadays, the two significant variable of technology acceptance, usefullness and ease of use, stand out as deterninanr factors in studies on online shopping intention. It’s evaluated that the user experience which has become easier and more interactive through web 2.0 revolution, will bring with the same advantages for shopping through online social networks. In this context, a study about the user intentions over shopping through online social networks were conducted and tried to measure the attitudes against the intentions for shopping through online social networks.

Keywords: Social Networks, Intention to Use

Download Article File