Abstract:
The concept of artificial intelligence, which emerged towards the middle of the 20th century, describes efforts focused on the simulation of human learning. Technological developments in the process until today have made artificial intelligence a more important field for practitioners in the industry and researchers in academia. The increasing importance of artificial intelligence in different sectors and disciplines has increased the number of studies carried out within the scope of artificial intelligence. In this study, it is aimed to create a comprehensive framework for the studies by examining the artificial intelligence studies carried out within the scope of marketing. In accordance with this purpose in the Web of Science database, 437 articles with the keywords "marketing" and "artificial intelligence" together were selected and analyzed with the help of the R program. As a result of the analysis, past studies on artificial intelligence applications in the marketing literature were examined and a roadmap for future studies was drawn.

Keywords: Artificial intelligence, marketing, digital marketing, bibliometric analysis

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