Abstract:
With the globalization in the last twenty years the number of international retail chains have increased. Retail industry has become a sector like compelling and full of opportunities as a result of consumers who have different consuming habits and incomes. For this reason, in the recent years in the retail industry where competition is very dense, the only way to succeed is to meet the expectations and desires of consumers and to make a difference. Decisions on the place of the store is especially important for retailers to gain constant competition advantage by meeting expectations of consumers. In most cases, place of store is the most important factor for its visitors to effect their store choice. Thus, in this study, before mentioning on the issues that the retailers need to analyse to set their stores in the right places and trading areas in a country, it is mentioned that how the retailers choose their target markets by the decisions of the place and how they reach them.

Keywords: Retailing, Store Location, Trading Area Analysis

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