Abstract:
From a long period of time, marketing activities crossed the national borders and it has been operated in global wide. However, while entering new markets create new opportunities, they may cause some uncertainties. Consumers’ cultures, suppliers, distribution opportunities and competitors from international markets are the basic uncertainties. In this study, a literature survey on Coca Cola cases is conducted and decisions made by a global company are investigated in global environments.

Keywords: International Marketing, International Competition, Coca Cola

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