VIOLENCE IN MARKETING COMMUNICATION EFFORTS OF FASHION BRANDS: SHOCKVERTISING
Contemporary social and technological changes inevitably affect consumer behaviour. Today’s customer is savvy, have no time and hard to persuade. This new relationship between customers and ...
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Author: Yrd.Doç.Dr.D. Zeynep BAYAZIT, Dr.Uğur Cevdet PANAYIRCI
Index: 11
Year: 2015 Winter

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A FIELD RESEARCH ON SOCIAL MEDIA AS MEANS OF EMOTIONAL SATISFACTION
Social networks have especially attracted the younger generation worldwide, particularly during the last decade. The rapid growths of new communication technologies, the instantaneous spread...
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Author: Doç.Dr.Nazan ALİOĞLU
Index: 11
Year: 2015 Winter

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BOOK REVIEW - Digimodernism: How New Technologies Dismantle the Postmodern and Reconfigure Our Culture
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Author: Yrd.Doç.Dr.Belkıs SARAÇ USLUSOY
Index: 11
Year: 2015 Winter

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