Abstract:
This study aims to investigate the relationship between cross-cultural marketing and artificial intelligence through the retail sector. The study addresses the concept of artificial intelligence, the development of artificial intelligence, the technologies that artificial intelligence is related to, and the relationship between artificial intelligence and marketing and cross-cultural marketing, and the research examines brands operating in the retail sector on a global scale. The qualitative research method, case study analysis, was used in the research. As a result of the research, it was revealed that global retail brands use artificial intelligence technologies in many areas such as customer experience, product design and optimization, pricing, inventory management, and content development, and that artificial intelligence provides these brands with significant cost and time savings.

Keywords: Artificial intelligence, cross-cultural marketing, retailing.

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